Every brand talks about growth.
Fewer take the time to sit with what that growth actually represents.

We can confidently say that 2025 was about volume, velocity,
and even some revenue milestones.
It was about scale with intention, watching rituals form in real time.

These numbers tell part of that story.

Scale, Choice, and Everyday Integration

This year, the IndaCloud community moved 6,571 pounds of flower
across ounces, smalls, 3.5s, and 7g bags.

To us, this number reflects a reality where cannabis isn’t
treated as a luxury item or a guilty pleasure,
but as something integrated into daily life.

Zoomed out, that amount of flower weighs about as much
as a female African elephant,
or four Smart Fortwo cars stacked into a very
impractical visual metaphor.

But on the ground, in the consumers life,
it’s much quieter than that.

It looks like a full rest after work.
It feels like creativity returning after a lull.
It acts like routines being rebuilt instead of being escaped.

Growth that showed up calmly, consistently, and without apology.

Ritual Over Performance

In 2025, 158,817 IndaCloud pre-rolls found their way into pockets,
desk drawers, and weekend plans.

Pre-rolls became one of the clearest signals consumption has shifted.

There’s something inherently ritualistic about a pre-roll.
No prep. No performance. Just intention.

We joked internally that if Snoop Dogg smoked 75 of them a day,
this year’s total would keep him busy for nearly six years. (…wut.)

This statistics are a clear call out:
People want ease. They want reliability.

Consumers were about removing friction and making room for consistency,
not consumption theater.

Small Formats, Big Trust

Then there were the gummies.

Over 1.6 million of them, actually.
Individually small, collectively massive.

If you lined them up end to end, they’d stretch roughly 457 miles,
an absurd thing to picture and yet somehow perfectly fitting.

Gummies live at the intersection of wellness and indulgence.
They’re quiet. They’re patient. They don’t demand attention.

Watching that number grow meant we’re trusted and people
found a format that works for them and their sticking with it.

Consistency becomes the point, not the product itself.

(fun fact: Buffalo NY is exactly 457 miles from Boston, MA)

Redefining Downtime 2025

Carts told a different kind of story.

Nearly 46,900 grams sold, translating through admittedly
nerdy math into about 50 kilowatt-hours of energy.

That’s roughly 500 hours of Netflix, or
charging your phone every day for more than a decade.

(shout out to Mike for crunching those numbers for us, you rock, buddy)

It’s a reminder that cannabis doesn’t just replace something else.
Sometimes, it redefines downtime altogether.

The same was true for IndaCloud disposables.

With 89,457 grams sold, resulting in over 53 million puffs,
convenience isn’t cheating the culture or skipping anything anymore.

It’s just the standard.

Carts have become intentional tools for modern routines:
portable, predictable, and designed to fit seamlessly into real lives.

Loyalty Becomes an Ecosystem

Numbers alone don’t explain why this year felt different.

What changed in 2025 wasn’t how much people consumed,
dedicated stoners have been here for a very long time,

No, what actually changed was how consumers
connected they felt while doing it.

Loyalty stopped being transactional and started becoming relational.

With our partnership with Toki’s Loyalty Program,
159,585,330 Cloud Coins were rewarded throughout the year,
through following us on social media, reading blogs like this one,
and submitting photos and videos through the rewards portal!

And out of all the cloud coins given out,
we found that 36,702,042 of those were redeemed.

By the way…
That redemption gap is a signal.
It tells us people weren’t rushing to cash out.
They were saving. Waiting. Planning. Participating.

And needless to say, we’re very proud
to have one of the best rewards systems on the internet.
Loyalty doesn’t have to be a countdown clock anymore.
On indacloud.co, it’s an entire ecosystem.

Growth Beyond the Product

This year expanded beyond products.

We grew the team. We brought people into the warehouse.
We launched sodas. We started telling our story differently.

We lost people too… and we learned from that.

We entered conversations that felt bigger than sales cycles
and smaller than press releases.

We watched customers become contributors, and
contributors become community anchors.

What emerged wasn’t just a brand with momentum,
but a community with shape.

Quiet Power in a Lasting Culture

2025 reminded us here at IndaCloud that cannabis
culture doesn’t need to be loud to be powerful.
It doesn’t need shock value to be memorable.

It needs care.
It needs consistency.

It needs space for people to show up as they are:
productive, tired, ambitious, anxious, curious,
and everything in between.

There’s a temptation, when looking at numbers like these,
to frame them as excess.

More products. More puffs.
More miles of gummies than anyone asked for.

But that framing misses the point.

2025 was NOT indulgence without direction.
It was about access without shame.
Normalization without dilution.

About building something that could grow
without losing its center.

Looking Ahead

IndaCloud Wrapped 2025 isn’t a victory lap.
It’s a checkpoint.

A moment to pause and acknowledge what happens when intention meets scale.
When loyalty is rewarded generously.
When products are designed to support life …
not escape it.

We’re stepping into 2026 with even clearer signals,
even stronger foundations,
and an even deeper respect for the quiet power of routine.

Same clouds. Sharper focus. Higher standards.

Thank you for being part of the story.